Mike Sharman
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Co-founder – Retroviral | Webfluential
Mike Sharman is a co-founder of Retroviral, an award winning digital communications agency that creates online word of mouth for brands using bespoke strategy, social media, and web tactics. He is also co-founder of Webfluential – a new platform that establishes relationships between consumers and brands through influencers. Mike was named one of the Mail & Guardian’s top 200 young (under 35) South Africans in 2013.
Mike likes pink drinks, sunny side up eggs and being the small spoon.
Mike loves making ‘stuff go viral’; you will have seen his work on Nando’s as Retroviral was the brand’s digital agency from 2010-2013. Retroviral does the online comms for all the #5GumExperience parties and most recently, it was the seeding agency behind the Douwe Egberts yawn-activated coffee vending machine. From strategising the Kreepy Krauly Wrangler concept, to writing, shooting and seeding the BraaiPhone for Castle Lager, Retroviral has created some of the most memorable local, digital campaigns over the past four years.
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